WHAT IS BRANDED ENTERTAINMENT?
Going beyond traditional product placement, branded entertainment is the creation and natural integration of original branded content into television, movie and other digital entertainment content types.
Successful branded entertainment spurs consumers to engage and interact with a brand through the strategic placement of marketing messages across every screen.
Baobab holding's branded entertainment service provides our external clients the precise value of a brand’s appearance in media content, whether it be on a movie screen, television, or mobile and digital devices. By combining second-by-second viewing insights, brand exposure analytics, social media listening and consumer behavior intelligence, bobab holding's branded entertainment department effectively quantifies and evaluates the impact of brand integration on consumers.